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Which is more likely to succeed: launch from garage or apartment?
Aug 14, 2019  |  Kenelm Tonkin


This feels like a non-choice or selecting from identical options.

The point about starting in a garage or an apartment is that the entrepreneur is bootstrapping. Bootstrapping means launching with just a small sum cobbled together from your own bank account, and perhaps that of your family and friends.

Frugality is required for bootstrapping.

Both situations demonstrate frugality. Both would improve entrepreneurial survival if that frugality continued.

Of course, more than frugality is required for business success. All the 14 Business Disciplines are necessary to drive an enterprise forward.

Whether you start in a garage, apartment or any of a myriad of cash-conserving ways, I hope you launch soon. The entrepreneurial journey is life-changing and rewarding. There’s no time like the present.

I wish you well.