Do you want to run a simple lead generation campaign on LinkedIn?
Quick story ...
At the moment, I'm experimenting with lead generation for one of my businesses. The idea is that I uncover and document marketing techniques which generate a consistent stream of leads. With techniques proved and documented, I'll then recruit a marketing person and delegate the role.
So, off I go, babe into the LinkedIn woods.
I set up my advertisement and lead generation form, then hit 'Launch Campaign."
An hour later, no dice. The form was rejected.
Reason? My destination URL and display URL were mismatched.
This didn't make sense to me because the URL on display in the advertisement and the destination URL were the same. I only had one URL.
Or so I thought ...
I head over to LinkedIn for an answer.
Searching deeper through a swathe of arcane knowledge-bases in what felt increasingly like an underground Indiana Jones adventure, I finally discover help inside the labyrinthine heart of LinkedIn's site ...
... a live agent chat line!
Three pages of instant messaging back and forth with Michael, checking and reclarifying, and the bottom line was this: you need a privacy statement on your website.
The 'destination URL' was the privacy link of a different domain. To this day, I swear I didn't add it. Somehow it was pulled from unrelated campaigns.
But I digress ...
If you use LinkedIn's lead generation form, you need to enter the URL of your site's privacy statement. Same domain.
If you use your own lead generation landing page, that page needs a one-click-away privacy statement.
Here's my advice. To run lead generation on LinkedIn, make sure you have a privacy statement.
Of course, you should have one no matter what. For brand new websites, take note.
This lesson cost me 2 hours and 15 minutes.
What lessons have you learned about using LinkedIn? Does LinkedIn generate a steady stream of leads for your business? Does it provide you the leads at a price which makes sense for your business?
Let me know your thoughts in the comment section below.