I just won another client.
You've got to understand. Winning a client in my business is hard, hard work.
I feel like I've climbed a mountain.
There's a super long sales cycle. The clients are smart and have options.
But win the client I did.
Want to know a secret?
I didn't climb a mountain.
In fact, the client came to me.
The truth? I supplied the mountain climbing equipment, others climbed the peak and I took the glory.
The secret to winning clients is NOT personal sweat, selling and charisma. That's a cliche.
The secret to winning clients is to have a client acquisition system.
You need a business system. That's me providing the mountain climbing equipment.
I provided ...
Whatever you want to call it, when it comes to client acquisition, you need a way of doing this which your team can repeat and which will give a predicable result.
Predictable means you can bank on it.
So, when designing your client or customer acquisition system, you need to include lead generation, lead qualifying and lead conversion.
I've written out my client acquisition system in a handy three-page flowchart.
WANT TO SWIPE IT?
Email me at advice@Entrepreneurs.Life and I'll send it to you.
What does your client acquisition system look like? Can you write it on a short flowchart? What elements of the system rely on your direct input? How can you remove yourself from the system so it brings in revenue without you? How would you and your business be transformed if you could achieve that?
Let me know your thoughts in the comment section below.